FC Bayern is already planning its next big trip: In the summer, the record champions will once again travel to Asia – with two special stops
Even though the focus is currently on the Champions League clash with Real Madrid, those responsible at Säbener Straße are already pressing ahead with their plans for the summer. According to information from Merkur and tz, FC Bayern will be going on another marketing tour in Asia in August
According to the report, two destinations are on the agenda: Hong Kong and the South Korean island of Jeju. With this trip, the record champions want to further strengthen their international presence and specifically open up new markets
A key part of the tour will be a test match in South Korea, where FC Bayern will face local first division side Jeju United. The island has been part of a partnership with Red&Gold Football, FC Bayern’s joint venture with Los Angeles FC, since 2025
The Munich team already visited South Korea in 2024 as part of their pre-season preparations, albeit in Seoul at the time. Now they are deliberately going to a new location in order to open up other regions
An old acquaintance could also be involved in the organization of the trip: According to the report, former Bundesliga professional Ja-cheol Koo will play a role in the planning. The 37-year-old has already been in contact with FC Bayern recently
China trip off the table for now
There were originally plans to play an additional test match in China, but these plans were scrapped due to a lack of planning security and the absence of match permits for international teams, according to the report
In the past, both FC Bayern and other top clubs have had difficulties obtaining the necessary permits, and the Chinese authorities also attach great importance to international stars actually playing in such matches
The trip to Asia is much more than just sporting preparation for FC Bayern. In addition to test matches, the main focus is on international brand management. The club is one of the world’s best-known soccer brands and wants to further expand its presence, particularly in Asia
At the same time, the tour also poses challenges, as high travel costs and ticket prices could be a hurdle for fans, especially in Jeju.