FC Bayern appears to be on the verge of a massive financial deal. The record champion is selling additional shares in its public company—and will receive around 250 million euros in return.
A significant change is on the horizon for FC Bayern at the shareholder level. As reported by the Münchner Merkur, the German record champion is selling the remaining five percent of its FC Bayern München AG shares—which have not yet been allocated—to Viessmann. The long-standing partner is expected to pay around 250 million euros for the stake.
This would also change Bayern’s ownership structure. To date, FC Bayern e.V. has held 75 percent of the shares in the public company. Once the deal is finalized, that figure would drop to 70 percent. The club will retain a clear majority and thus control over the soccer public company.
Adidas, Audi, and Allianz have been strategic shareholders for years and each hold 8.33 percent. With Viessmann, a fourth external shareholder would now be added. Together, the strategic partners’ combined stake would thus total 30 percent.
The deal would involve an enormous financial sum. If 5 percent were actually sold for around 250 million euros, this would mathematically correspond to a valuation of the entire FC Bayern Munich AG of approximately five billion euros.
Viessmann has been a Bayern partner for years
The fact that Viessmann was chosen is not entirely surprising. The heating, cooling, and ventilation technology company has been working with FC Bayern since 2018. The partnership has been continuously expanded in recent years.
There are also close personal ties. Max Viessmann serves on FC Bayern’s advisory board. Since the 2021–22 season, the company has also been a partner of the women’s team. As recently as February 2026, both sides extended their partnership early, through 2029.
By becoming a shareholder, the partnership would now take on an entirely new dimension.
In their search for a new shareholder, club officials are apparently not solely focused on maximizing proceeds. CEO Jan-Christian Dreesen has made it clear that it is also crucial for FC Bayern to find a strategically suitable shareholder.
Viessmann fits this profile due to the long-standing collaboration that has existed for years. The club would thus not be bringing in an unknown investor, but rather a partner that is already closely connected to FC Bayern.
FC Bayern e.V. remains the majority shareholder
For the Munich-based club, the reported proceeds of around 250 million euros also represent a significant financial gain. FC Bayern has traditionally sought to remain financially independent and to finance major investments using its own resources.
Recently, substantial sums have been invested in the club’s infrastructure. Among other things, the Säbener Straße facility is undergoing extensive modernization. In addition, the club has acquired the Unterhaching Sports Park for its women’s team. Further investments are also planned around the campus.
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Viessmann’s entry would give FC Bayern additional financial leeway. At the same time, the fundamental balance of power remains clear: With a future 70 percent stake, FC Bayern e.V. would continue to be the AG’s majority shareholder by a wide margin.
If the deal goes through as reported by the Münchner Merkur, it would be one of the largest financial deals in FC Bayern’s history. The long-standing partnership with Viessmann would thus be elevated from traditional sponsorship to the level of a strategic investment.