Just in time for the start of Munich’s Oktoberfest season, FC Bayern has officially unveiled its new Oktoberfest jersey for 2026. Under the slogan “It’s Wiesn Season!”, the German record champions, together with their equipment sponsor adidas, are once again presenting a special jersey this year designed to highlight the connection between the club, Munich, and the Wiesn.
Visually, the new jersey differs significantly from classic Bayern jerseys. Instead of being dominated by red and white, adidas has opted for a striking, colorful floral pattern.
The various bold colors are meant to symbolize joy, community, and diversity while reflecting the special atmosphere of Oktoberfest. Traditional floral motifs have been given a modern twist for this design.
FC Bayern also remains true to its Oktoberfest-themed designs from previous years when it comes to the details.
Special details on the new Bayern jersey
On the chest is the specially designed FC Bayern Wiesn emblem, which is also featured in the rest of the Munich club’s Oktoberfest collection. The adidas Originals Trefoil logo is also included.
Another detail can be found on the back of the neck. The official Oktoberfest logo is integrated there, further emphasizing the special jersey’s connection to Munich’s Wiesn.
It’s Wiesn season.
✨
Available now. 🔗 https://t.co/qbwgJemNio pic.twitter.com/ci8atLxljW
— FC Bayern Munich (@FCBayern) September 14, 2026
With this year’s Oktoberfest collection, the record-holding champions are taking a particularly eye-catching approach. While previous special jerseys sometimes relied more heavily on traditional and subdued color tones, the 2026 collection focuses on a colorful and modern look.
The jersey is part of a complete Oktoberfest collection with which Bayern is celebrating Munich’s “fifth season” even off the field.
Debut against Union Berlin
Fans won’t have to wait long to see the new jersey in action. As early as this coming Friday, September 18, Vincent Kompany’s team will take the field in the new Oktoberfest jersey for the first time during their Bundesliga home game against Union Berlin.
This has become a long-standing tradition for Bayern. Around the time of Oktoberfest, the club regularly unveils a special jersey and wears it during a selected home game.
The new Oktoberfest jersey is available now. In addition to the FC Bayern online store, it’s also available at the record champion’s official stores.
Judging by the first images, the unusual design is sure to spark some discussion among fans. One thing is certain: with its colorful floral pattern, the 2026 Oktoberfest jersey is among the most eye-catching Bayern jerseys of recent years.