Michael Olise is making his mark at the 2026 World Cup—and in doing so, driving up his market value. Market value experts from transfermarkt.de now explain where the Bayern star’s ceiling lies and what price the record champions might demand from potential suitors.
After the tournament, the specialist portal will publish its updated valuations—and there’s hardly any other pro the experts are scrutinizing as closely as Olise. In an interview with the tz, Tobias Kröger and Christian Schwarz assessed just how high the Frenchman’s value could actually go.
Olise is already among the few players in whom the evaluators see further potential. “For Transfermarkt users, it feels like his value can’t go high enough,” says Schwarz. “When you look at the most valuable players in the world, he’s already one of those who still has room to grow.” By comparison: Erling Haaland and Lamine Yamal are already valued at 200 million euros.
200 million as a milestone—in the best-case scenario
Kröger also cites this exact figure as the absolute upper limit: “At 200 million. There are currently no signs that any player’s value will exceed that. But if everything goes perfectly, it could reach that range,” says the market value expert. If Olise were to score in the final, he would even have a strong chance at winning the Ballon d’Or.
For FC Bayern, this development primarily means a stronger negotiating position. “In principle, Bayern can already tell interested parties: 300 million—or he stays,” says Schwarz. A sum that’s likely to deter any potential suitor. On top of that: According to Kröger, the transfer update following the World Cup on July 22 will consist exclusively of value increases; age-related devaluations are not planned—a point that particularly benefits young stars.
Bayern secured the core of its squad early on
Even aside from Olise, market trends are playing into FC Bayern’s hands. The Munich club had already reached agreements with Ismael Saibari and Nathaniel Brown before the tournament—a clever move, according to Kröger: “With Saibari in particular, the risk would otherwise have increased with every goal that a) his market value would rise and b) new suitors would emerge.” They also timed the move just right with Brown.
However, the expert doesn’t want to call these deals “real bargains,” given that each transfer cost around 50 million euros. Other clubs, on the other hand, took greater risks—with the danger of losing out. As a cautionary tale, Kröger cites James Rodriguez, who transferred to Real Madrid for 75 million euros after the 2014 World Cup and never regained his tournament form.
