The NFL is returning to the Allianz Arena! On Sunday, Munich will host the next NFL game when the Detroit Lions face off against the New England Patriots.
In addition to the game, there will also be a supporting program for the fans. FC Bayern, which currently has no matches scheduled due to the international break, therefore does not have to reschedule.
Instead, Bayern will benefit from the NFL’s visit to Munich. Marketing Director Rouven Kasper explained this to Absolut Fussball.
FC Bayern Benefits from the NFL’s Visit
It was recently reported that FC Bayern does not need to worry about damage to the turf, as the NFL will cover the costs of a new playing surface at the stadium.
According to Rouven Kasper, the game itself is also of great significance. “It’s important for our international expansion because the teams train on our campus and on Säbener Straße, where there are many cameras—which, of course, also help us reach an audience in America. This draws attention to Munich, to the city, and to us as a club,” he explained.
He continued: “We also produce a lot of content. A few weeks ago, Giovane Elber was in Switzerland with an NFL legend, high up on a mountain, filming content. These images are shared worldwide, which is why this is strategically very relevant for us in terms of our international expansion.”
FC Bayern is already keeping a close eye on this area and aims to make the most of it. Under Kasper, a lot has already happened since his appointment in January 2026; he has secured several partners and, as a result, has been able to celebrate his first successes in his new role.
After Sunday’s NFL game, however, time is running out when it comes to the new turf, as FC Bayern is set to play 1. FC Köln at the same venue in the Bundesliga as early as Friday. In addition, other renovation work around the arena has been completed that now needs to be reversed.