Three jerseys per season is a thing of the past. At FC Bayern, the marketing of the team’s uniforms has now taken on a whole new dimension. Together with its equipment partner Adidas, the German record champion will launch a total of eight different jersey designs for the 2026–27 season. This extraordinary number is increasingly sparking debate among fans.
The concept includes six different designs as well as two additional retro reissues. With this, FC Bayern is expanding its lineup well beyond the classic combination of home, away, and alternate jerseys.
The wide selection is likely to be of particular interest to collectors. Other fans, however, are wondering whether the Munich club is now overstepping the mark with its marketing strategy.
Bayern is focusing on special jerseys and retro designs
The lineup begins with the three regular game jerseys. The home jersey is traditionally red and white, while the away jersey features a combination of white and navy blue.
The third jersey combines navy blue with purple, and its design pays homage to special moments in the club’s European history.
There’s also a black Oktoberfest jersey with eye-catching Bavarian floral patterns.
But that’s not all: A fifth model in white and magenta is set to be released in early 2027. This marks the 25th anniversary of the partnership between FC Bayern and Deutsche Telekom.
Another special jersey is being created in collaboration with the Munich-based luxury fashion house MCM and is intended for the women’s team.
Eight Bayern jerseys: Is that still appropriate?
The collection is rounded out by two reissues from the 2002–03 season.
Adidas is bringing back the white-and-gray away jersey from that era, featuring the historic T-Mobile logo. In addition, a black lifestyle version of the classic design will be released.
In total, Bayern now has eight different jersey models within a single season.
For the club and Adidas, this wide selection opens up additional marketing opportunities. After all, special editions and retro designs appeal to different target audiences.
However, this has also led to growing criticism among fans. There is increasing discussion on social media about whether the sheer number of releases is still in the fans’ best interest.
For families and passionate collectors in particular, regular new releases can quickly become expensive.
Of course, no one is obligated to buy every Bayern jersey. Nevertheless, the fundamental question arises as to whether the record champion, with eight models per season, has now crossed the line between attractive product variety and excessive commercialization.