Money for transfers? This is how Bayern want to generate new revenue

FC Bayern are set to put the brakes on transfers and extensions in the future, with a concrete plan apparently already in place for the coming summer to generate new revenue

When it comes to transfers, FC Bayern is not only thinking about possible sales or savings in the squad. According to Sport BILD, the Munich club is also working on tapping into additional sources of income – especially with a view to the summer of 2026

According to the report, the record champions are currently in concrete negotiations regarding a test match in Hong Kong. South Korea and Thailand are also being discussed as further venues for preparations. The aim is an extensive tour of Asia in the summer of 2026

The travel plans have two main objectives: on the one hand, to further expand the international brand presence and attract new fans in an important growth market. On the other hand, it is clearly about generating additional revenue. Asian tours are traditionally considered a lucrative business: appearance fees, sponsorship activations and marketing rights can generate millions for the club

FC Bayern wants to strengthen its commitment in Asia

This aspect is becoming increasingly important at a time when Bayern is aligning its transfer policy more closely with economic conditions. The club recently emphasized that transfers should not lead to the club getting into debt. Additional income from international test matches would therefore directly help to create financial leeway

Max Eberl
photo: IMAGO

A decision on the final venues has yet to be made, but one thing is clear: FC Bayern wants to make targeted use of the economic opportunities in Asia – not only to cultivate its image, but also as a building block for squad planning in the coming years.

This article was translated into English by AI. You can read the original version here https://fcbinside.de/2026/02/18/geld-fuer-transfers-so-wollen-die-bayern-neue-einnahmen-erschliessen/.
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