FC Bayern is going according to plan in sporting terms – but behind the scenes, the club is facing a decisive phase. The so-called „Agenda 2027“ brings key questions to the table: Who will lead the club in the future? And what strategic path will Munich take in the long term?
As reported by kicker, the main focus is on the contracts of the sporting management. CEO Jan-Christian Dreesen, sports director Max Eberl and sports director Christoph Freund are all committed until 2027. The first steps are to be taken this summer – one year before the end of their contracts
Hoeneß and Rummenigge retain control
Even though Uli Hoeneß and Karl-Heinz Rummenigge are no longer officially involved in day-to-day business, they still have a great deal of influence. As members of the supervisory board, they closely monitor the club’s development and want to ensure that FC Bayern is placed in stable hands
Past experience – particularly with the failed management structure around Oliver Kahn and Hasan Salihamidzic – has heightened their sensitivity when it comes to personnel decisions
Eberl under pressure – Freund has an advantage
Max Eberl is particularly in the spotlight. While his transfers, above all Vincent Kompany and Luis Díaz, are convincing in sporting terms, his work is being criticized internally. Topics such as high salaries, costly contract extensions and a lack of transfer revenue are causing discussions
According to kicker, there are also ongoing tensions with Christoph Freund. The collaboration between the two is considered difficult and there is even talk internally of a „forced marriage“. Freund, on the other hand, is held in high regard at the club and is expected to play an even greater role in the future – mainly in cooperation with campus manager Jochen Sauer
Campus reform as a key project
At the same time, FC Bayern is pressing ahead with the restructuring of its youth academy. With Michael Wiesinger as the new head of the NLZ and possible further personnel changes, the campus is being strategically realigned
The aim is clear: more talented players from the club’s own ranks should make the leap into the professional squad. This approach has already paid off under Vincent Kompany – several young players have made their debut this season
In the long term, the aim is to create a lean squad that is selectively supplemented with home-grown talent – a model that combines sporting success with financial stability
Supervisory board meeting as a turning point
The decisive Supervisory Board meeting is held at the end of May, where not only the sporting situation and transfer strategy are discussed, but also the future of the management team
While there are many indications that CEO Dreesen’s contract will be extended, the situation with Eberl is much more open. The coming weeks could therefore set the tone for the balance of power at FC Bayern
Bayern are not only facing crucial matches on the pitch – but also a strategic realignment that will shape the club well beyond 2027.