FC Bayern also pursues clear goals off the field. Behind the motto “Mitnand” lies a concept designed to involve both the club and its fans.
A consistently full stadium, international attention, and millions of supporters: FC Bayern aims to leverage its reach for initiatives that go beyond athletic success. Under the name “Mitnand,” the record champion is consolidating its sustainability strategy. The Bavarian term for “together” also describes the approach: change is to be achieved in collaboration with fans, employees, and partners.
As reported by the Münchner Abendzeitung, Rouven Kasper, Executive Board Member for Marketing and Sales, is responsible for this area. Since 2022, operational management has been in the hands of Denise Heinemann, the sustainability team leader. The starting point is the club’s own locations—from Säbener Straße to the campus to the Allianz Arena. From there, the projects are intended to have an impact even beyond the club.
This goes beyond climate protection. FC Bayern identifies four areas of action: diversity and inclusion, health and safety, climate and environment, and materials and supply chains. The club documents its progress in sustainability reports, which are also available in a simplified version.
At the Allianz Arena, the strategy is put into practice
The initiatives are particularly tangible in stadium operations. The Allianz Arena has been certified under the European environmental management system EMAS since 2006. This involves regular audits and the continuous improvement of environmental performance.
One example is the heating system. In collaboration with Viessmann Climate Solutions and Carrier, an energy concept was developed that, according to the company, can reduce CO₂ emissions by up to 40 percent. This includes 19 heat pumps for the stadium’s decentralized heating system.
The photovoltaic-equipped canopies at the entrances are also part of the changes around the arena. On match days, Bayern is also aiming to reduce paper and printing materials by switching to digital tickets.
The social aspect is reflected, among other things, in the “Obacht” awareness initiative developed in collaboration with the Südkurve fan section. The initiative is designed to provide support to those affected by harassment or other distressing situations. The program is aimed at visitors who feel uncomfortable or are experiencing a health risk, thereby complementing the structural and technical measures with concrete on-site assistance.