FC Bayern has had a successful season on the field—and has also set new records off the field. The German record champion’s social media channels garnered more attention in 2025–26 than ever before.
With the club winning the domestic double of the league title and the DFB Cup, reaching the Champions League semifinals, and setting the record for the most Bundesliga goals in a single season, the past season was a huge success on the field.
As the club announced, however, the season was also extremely satisfying off the field. On social media, the record-holding champion was more successful than ever before.
In total, the Munich-based club recorded more than 1.1 billion interactions and around 15 billion video views. At the same time, its community grew by about ten percent across all platforms. FC Bayern now has more than 220 million followers on Instagram, TikTok, Facebook, and other platforms.
Bayern Gains Ground Internationally
Instagram, TikTok, and Facebook in particular proved to be key drivers of growth. The club’s strong presence on social media is also making an impact on an international scale.
FC Bayern moved up in the global rankings from eighth to fifth place. In doing so, the Munich-based club left Paris Saint-Germain and Arsenal FC, among others, behind.
This is a remarkable leap for Germany’s most successful club. International reach has long been considered a key component of major soccer clubs’ brand strategies. FC Bayern has now significantly strengthened its position in this area.
April Sets New Club Record
In April, Bayern experienced the most successful month in the club’s history on social media. One match in particular generated enormous attention.
The second leg of the semifinal against Real Madrid turned out to be the most successful single day in Bayern’s history on social media. The significance of the match was thus reflected not only on the field but also across the club’s digital channels.
Big matches against top international clubs thus remain a key driver for FC Bayern in reaching new fans worldwide and engaging existing supporters.
The website and app are also gaining traction
It wasn’t just social media that saw growth. The club’s own media platforms also performed well.
Visitor numbers for FC Bayern’s website and app rose by 17 percent in the 2025–26 season compared to the previous season. As a result, the record champion was able to reach significantly more users on these platforms as well.
These figures impressively demonstrate just how large FC Bayern’s digital presence has become. Sporting successes and strong performances on the international stage are clearly providing an additional boost online as well.
The past season was therefore a special one for the record champions—and not just on the field. Digitally as well, Bayern set several new records—and continued to climb the international rankings.