FC Bayern always strives to put on a good show for its fans—and not just on the field. The club also aims to provide spectators with the best possible experience surrounding the record champions. A new partnership is now set to make the Bayern experience even better.
As FCB officially confirmed today, Monday, the club is entering into a long-term partnership with Google.
Going forward, Gemini, as the official Consumer AI Partner, and Google Pixel, as the official smartphone partner, will support both the men’s and women’s teams of the German champions, according to the press release.
The FC Bayern experience is set to get even better
“Soccer is all about emotion, and we’re always looking for ways to intensify the FC Bayern experience and set new benchmarks. With Google Gemini and Google Pixel, we’re opening a new chapter of connection between our fans and our club. Together, we’ll turn facts into goosebumps,” enthuses Rouven Kasper, FC Bayern’s Executive Board Member for Marketing and Sales.
He continues: “This long-standing partnership is a fascinating intersection of soccer culture and technological innovation. We’re convinced that, together with Google, we can bring our teams even closer to the fans—with exclusive digital content, AI-powered insights, and much more. We’re very much looking forward to this partnership.”
Dr. Anne-Katrin Hübel, Senior Director of Marketing at Google DACH, added: “FC Bayern Munich stands as much for boundless ambition and success as it does for a vibrant soccer culture and a passionate, global fan community. We are proud to support FC Bayern and its fans as a long-standing partner.” Exactly what impact the partnership will ultimately have and what the new initiatives will look like will become clearer in the coming weeks.