FC Bayern has had a new board member in Ruben Kasper since the start of the year. The experienced marketing expert moved to Munich from league rivals Stuttgart. It has now been revealed what internal signals this sends out
When Ruben Kasper was officially introduced at FC Bayern, his appearance did not go unnoticed. In the „Bayern Insider“ podcast, Tobi Altschäffl describes how consciously this arrival was perceived. The introduction took place in the canteen’s casino, „which was reportedly full to bursting“, reports Altschäffl. The board, employees, managers – everyone was invited
Christian Falk makes it clear that it was not just about formalities. Kasper specifically sought closeness, „walked through the corridors alone, shook hands“, as Falk explains. A signal that was received positively internally. The new Management Board did not come across as aloof or strategically cool, but emphasized solidarity and presence – a deliberate contrast to the past
However, the tone of the speeches was particularly well received. Herbert Hainer and Kasper himself emphasized the team concept several times. Altschäffl summarized it as follows: „Now we want to be a team again.“ A sentence that conveyed much more internally than externally
Subtle points – and a clear change of direction
Falk and Altschäffl agree that this choice of words was interpreted very clearly internally. „It was clearly understood as such among the employees,“ says Falk, suggesting that the message was not chosen at random. The background to this is known tensions within the previous Management Board, particularly between individual managers
Altschäffl openly mentions that things „haven’t always worked out quite so well“ recently and that the emphasis on teamwork could certainly be seen as a jab at the past. Without naming names, the message was nevertheless clearly received. Falk adds dryly: „Internally, you can be honest – nothing gets out.“
Kasper’s appointment is not just a change in personnel, but also a change in style. More cooperation, less friction, clearer communication. This signal should not be underestimated, especially in a phase in which a lot is happening in sporting terms and strategically important decisions are pending.
